Monday Morning Contracting Tips
We often time ask the question “HOW”
do I become successful in the Federal Government Market. The answer is simple
but takes on huge responsibilities. Market Research is often referred to
cavalierly as “easy” yet it is complex, nuanced, and can be extremely powerful. If you are not prepared to take the
time to do it right, be prepared to take the time to do it over and over until
you do it right. This constant routine will cause you to pay more than you’re
originally budget for Market Research, do it right the first time.
Market
Research power lies in the fact that it is used as a means to identify a course
of action, action items based upon data. If we consider Market Research is the
engine that penetrate the Federal Acquisition System, then a strong and vibrant
Market Research Methodology must be in place. In the federal market you can’t
expect to raise to the top of success if you don’t plan properly, planning
requires information, information is obtained through RESEARCH. Therefore
Market Research is paramount to your success when attempting to penetrate the
Federal Acquisition System.
I have
often mention if you want to be successful in the federal government space it’s
important that you establish a very similar structure in your company as
the government does in it's organization;
Example: The shortest
section of the Federal Acquisition Regulation (FAR) is FAR Part 10, “Market
Research” at essentially 2.5 pages of text; however, the phrase “market
research” is referred to 91 times in most recent edition of the FAR. Market
Research virtually affects ALL acquisition decisions being considered. Whether
the government is looking for you or you are looking for the government: Market
Research dictates the outcome; whether they find you or you find
them, market research is used.