What is the Engine that Penetrates the Federal Acquisition System?

 

 

Monday Morning Contracting Tips

 

 

We often time ask the question “HOW” do I become successful in the Federal Government Market. The answer is simple but takes on huge responsibilities. Market Research is often referred to cavalierly as “easy” yet it is complex, nuanced, and can be extremely  powerful. If you are not prepared to take the time to do it right, be prepared to take the time to do it over and over until you do it right. This constant routine will cause you to pay more than you’re originally budget for Market Research, do it right the first time. 

 

Market Research power lies in the fact that it is used as a means to identify a course of action, action items based upon data. If we consider Market Research is the engine that penetrate the Federal Acquisition System, then a strong and vibrant Market Research Methodology must be in place. In the federal market you can’t expect to raise to the top of success if you don’t plan properly, planning requires information, information is obtained through RESEARCH. Therefore Market Research is paramount to your success when attempting to penetrate the Federal Acquisition System.

 

I have often mention if you want to be successful in the federal government space it’s important that you establish a very similar structure in your company as the government does in it's organization;

 

Example: The shortest section of the Federal Acquisition Regulation (FAR) is FAR Part 10, “Market Research” at essentially 2.5 pages of text; however, the phrase “market research” is referred to 91 times in most recent edition of the FAR. Market Research virtually affects ALL acquisition decisions being considered. Whether the government is looking for you or you are looking for the government: Market Research dictates the outcome; whether they find you or you find them, market research is used.