Monday, May 20, 2013

What You Need to Know About Debriefings


MONDAY MORNING CONTRACTING TIPS
 
To ensure you learn how to write more successful proposals, Request a Debrief.


A debriefing can be a valuable opportunity on many levels; understanding agency's evaluation and source selection decision process as well as understanding what must be done to ensure the next proposal is written better to support the agency needs. The tips below help contractors to maximize the amount and value of the information obtained at a debriefing and to better position for the next proposal submittal.

1)   Always request debriefing, even if you are an awardee

2)   Submit your request in writing as soon as you receive the award

3)   Accept the first appropriate date offered

4)   If you are not awarded do not elect to defer your debriefing until after award

5)   Know what information the agency is required to disclose at debriefing before you attend the debrief 

6)   Prepare Questions in advance

7)   If you’re not the awardee leave your legal counsel out of the debrief

8)   Prepare to listen

9)   Take good notes

10) Do not be controversial 

Federal Acquisition Regulation (FAR) that supports Debriefing.

15.505  Preaward debriefing of offerors.

Offerors excluded from the competitive range or otherwise excluded from the competition before award may request a debriefing before award (10 U.S.C. 2305(b)(6)(A) and 41 U.S.C. 253b(f) - (h)).

(a)(1) The offeror may request a preaward debriefing by submitting a written request for debriefing to the contracting officer within 3 days after receipt of the notice of exclusion from the competition.


FAR 13.106-3 (d)

(d) Request for information. If a supplier requests information on an award that was based on factors other than price alone, a brief explanation of the basis for the contract award decision shall be provided (see 15.503(b)(2)).
15.506  Postaward debriefing of offerors.

(a)(1) An offeror, upon its written request received by the agency within 3 days after the date on which that offeror has received notification of contract award in accordance with 15.503(b), shall be debriefed and furnished the basis for the selection decision and contract award.
(2) To the maximum extent practicable, the debriefing should occur within 5 days after receipt of the written request. Offerors that requested a postaward debriefing in lieu of a preaward debriefing, or whose debriefing was delayed for compelling reasons beyond contract award, also should be debriefed within this time period.

Monday, May 13, 2013

Marketing to DoD In Person and Via Email

MONDAY MORNING CONTRACTING TIPS

A Step-by-Step Approach to the DoD Marketplace


1.      Be clear about the Product or Service your providing to DoD
2.      Properly Register Your Business with the various registration requirements
3.      Identify Your who in DoD is your Target Market
4.      Identify Current DoD Procurement Opportunities
5.      Familiarize Yourself with DoD Contracting Procedures
6.      Investigate Federal Supply Schedule (FSS) Contracts
7.      Seek Additional Assistance as Needed
8.      Explore Sub-contracting Opportunities
9.      Investigate DoD Small-Business Programs
10.  Market Your Firm Well

In Person Marketing: The Pitch

1.      Have three marketing "presentations" ready at all times
2.      "Elevator speech"
3.      One page capability sheet
4.      Full Capability presentation
5.      Know your audience
6.      Be focused & be brief
7.      Stand out from the crowd!
8.      How can the customer benefit from doing business with you"?
9.      What problems/challenges do you solve for your customer?
10.  One page capability sheet
11.  Few graphics
12.  Company name, website, contact info, locations, small business categories, CAGE code
13.  Certifications
14.  NAICS & capabilities
15.  DoD/Federal/State & local contracts with POC info
16.  Significant subcontracts with POC information
17.  GSA contracts (if any)
 
 Email Marketing

1.      Send to the right customer! Frequency?
2.      Marketing pitch, virus or SPAM? Include subject line & content in body of email, not just an attachment
3.      Be brief - use your one page capability sheet
4.      Limit graphics - oversized attachments may be stripped
5.      Stand out from the crowd!
6.      How can the customer benefit from doing business with you?
7.      What problems do you solve for your customer?
            8.   The following attachments may not be received by DoD recipients due to firewalls: .avi, .bat, .cmd, .com, .dll, .eml, .exe, .pif, .scr, .vbs, and .zip