1. Use outline formats and listings whenever possible to break up narrative texts.
2. Use visuals to enhance and explain abstract concepts and relationships. (Do not overuse.)
3. Don't overkill a point. State it, support it, and move on to the next point.
4. Use forecasting and internal summaries to help the reader know where they are and where they are going.
5. Be generous with transitions as they will help the reader to know where they have been and where they are going.
6. Avoid equivocal language, such as: "might, could, ought, may, should, hope, will consider, it appears".
7. Don't avoid significant issues which apply to the project or potential problems which may be relevant to the project. It is better to take a stand and discuss a process for dealing with anticipated problems than to avoid these questions.
8. Avoid inflated rhetoric or impossible promises.
9. Avoid unsupported subjective arguments.
10. Do not assume that the reader will be intimately familiar with the subject.
11. Sequence the components of the proposal in a logical manner.
12. Carefully review, edit, and proofread -- again and again . Get others to help, as in another opinion in a medical manner. Avoid errors in grammar, spelling, math, and maintain a clean overall appearance.
13. A proposal should be readable, should not be missing pages, and should be written in the same consistent style throughout.
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